The Federal Trade Commission (FTC) issued a final rule aimed at combating certain deceptive practices in consumer reviews and testimonials. The rule, which took effect Oct. 21, prohibits misleading tactics such as the sale or purchase of fake or false reviews, paid endorsements, insider reviews, the manipulation of social media indicators and actions such as suppressing negative reviews or buying positive feedback. The rule also enhances the FTC’s power to impose penalties of up to $51,744 per violation, plus other remedies like consumer redress.
Visit FTC.gov for additional information.
